Use of social media marketing
It’s clear that the importance of social media has grown noticeably over the past some years, the greatest change that came in online marketing field came with the increase and use of facebook, its users increased in hundreds of millions, and it gave businessmen a big platform to promote their products and services. Its growth has been huge and today, billions of people are posting business information online for marketing reasons. With the help of this platform business are developing lightning speed especially small one with thousands of posts, tweets and uploads occurring every hour.
A research has been conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) in which they have said that “62% of Australian Internet users use a variety of social media sites, they are continuously using these networks and many people do not even leave them because of the use of smartphones. Many businesses have chosen social media marketing as their marketing campaigns and with the showing fame of these networks it’s not difficult to find out why people have done that.
But for those who want these for advertising should know better that how one can use these networks for advertising purpose, what is right and what is wrong about them to maintaining or resourcing your business presence on these sites. You will see the result of these methods for too long so there is nothing to worry about the usefulness of it. But it is important that you decide and plan things like how to use these networks according to your business.
First thing you will need is the understanding how these campaigns are going to work. What are people doing to market their business through these networks? Just make a profile and start using it you will find out yourself or you can search on Google or YouTube for methods.
The other thing is the understanding of the purpose for which you are using it, such as are you doing for some kind of services you are providing or for products you want to sale. Everything you will do should be according to that. You should also know what kind of people will take an interest in your products and follow you.
You can hire professional for this but then too it will be good if you keep an eye on work and progress on the campaign because by hiring other people you will definitely be investing by paying them so make sure your investment is being spent on worthy things.
